Silk-FAW Continues To Poach Italy’s Automotive Talent, As Lamborghini’s Katia Bassi Joins As Managing Director

Silk-FAW has actually revealed the consultation of Katia Bassi as its Managing Director. Bassi invested the last 4 years as the Chief Marketing &&Communication Officer and Board Member at Lamborghini . It marks yet another hire from an Italian high-end brand name for the Sino-American collaboration.

If you’ve been following the advancements of Silk-FAW , you’ll understand by now that they appear to suggest organization. The joint endeavor will bring a brand-new line of ““ ultra-luxury, high-performance, brand-new energy sports lorries.””

However, in order to speed up advancement, bring in skill, and boost approval, they’ve chosen to get in the lion’s den. In February it was revealed they were starting a business in the Emilia-Romagna area —– mainly thought about to be Italy’s “Motor Valley.”

Bassi was just recently called as one of the 100 most effective Italian females by Forbes Italia. Prior to Lamborghini, she worked as Vice President of Aston Martin and Managing Director of AM Brands. Bassi has likewise had stints at the NBA, Inter Milan, and Ferrari.

Read: Hongqi S9 Hypercar To Be Unveiled At Milan Design Week Next Month In Production Form

Bassi’s visit follows a string of other senior-level posts were filled by those experienced in Italy’s high-end supercar brand names. The list consists of, Ex-Ferrari CEO Amedeo Felisa as an unique consultant, and previous Ferrari, Alfa Romeo and BMW executive Roberto Fedeli as their brand-new chief innovation officer,

” Silk-FAW embodies the very best of Italy and China’s knowledge, and with international resources, we are completely placed to drive a sustainable future through our ultra-luxury brand-new energy cars,” ” stated Bassi on her consultation.

The very first cars and truck to take shape from the collaboration will be the Hongqi S9. Styled by Walter De Silva, the Hongqi Hypercar was revealed at the 2021 Shanghai Auto Show. It includes a 1,400 hp hybrid driveline that sets a V8 turbo engine with 3 electrical motors. The hybrid supercar can reach 0-62 miles per hour( 0–– 100 km/h) in simply 1.9 seconds, and has a leading speed of 249 miles per hour (400 km/h).