A lot can happen in just one month, and not always in a good way. Celebrities can drop the ball on fact-checking their tattoos (twice), a polar vortex can turn the American midwest colder than Antarctica, and people can find ways to bug your calls through little more than a FaceTime glitch. But on the bright side, every month, Sephora hits us with a whole crop of brand-new beauty products — proving that life is all about balance.
Just in time for tax-refund season and Valentine’s Day, the beauty megastore has tons of new hair, makeup, and skin-care launches joining its ranks. So you can better navigate your shopping plan ahead of time, we’ve rounded up the very best products coming to Sephora this month. Ahead, the newest beauty loot that will make you forget not even your own iPhone is safe.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
If you’re ready to swan dive into spring, let this new citrus fragrance from Maison Margiela lead the way. It smells unapologetically of cypresses and lemons — but more like you’re walking through an Italian estate and less like you just polished your wooden side table.
Maison Margiela REPLICA Under the Lemon Trees Eau de Toilette, $126, available at Sephora
Another buzzy Australian import, the skin-care brand Alpha-H will be dropping on Sephora shelves this month. The launch includes its already best-selling Liquid Gold resurfacing treatment, which is so popular that two bottles are sold every minute Down Under.
Alpha-H Liquid Gold, $60, launches on February 19 at sephora.com
After years in the making, legendary makeup artist Pat McGrath is dropping a long-awaited mascara under her backstage-approved brand. We can attest that the formula gives lashes a serious lift and maximum curl. The official launch isn’t until February 15th, but you can get ahead of the game and preorder now.
Pat McGrath FetishEyes Mascara, $28, available at Sephora
A little goes a long way with this weightless oil-infused spray, which adds light shine to curls and doubles as a hair fragrance.
Bumble and bumble Bb. Curl Luminous Oil Spray, $34, available at Sephora
Just in case you needed to stock up on blush, this six-pan palette has you covered. The pressed powders come in different finishes (matte and shimmer) and undertones (cool and warm) to offer endless looks.
Jouer Bouquet D’Amour Six Shade Blush Palette, $42, available at Sephora
There’s no stopping Summer Fridays, which just released its third mask in less than a year. The newest launch is a 2-in-1 treatment that exfoliates and finishes as a facial oil, to give you a spring-ready glow in mid-February.
Summer Fridays R + R Mask, $52, available at Sephora
As a part of the brand’s newest multi-platform campaign, Boss Brows, featuring inspiring artists like Haley Kiyoko, Benefit released an accompanying limited-edition set that includes its best selling brow gel and pencil in a ban.do holographic bag.
Benefit Cosmetics Boss Brows, Baby! Brow Duo Set, $34, available at Sephora
This powerful serum promises to purge pore-clogging buildup and exfoliate the skin — which sounds too good to be true, but one of our editors swears that her acne was lessened and her skin was left feeling brand-new after using it on a seven-hour flight.
GlamGlow SUPERSERUM 6-ACID REFINING TREATMENT, $65, available at Sephora
The double-ended eyeshadow sticks from Huda Beauty have been buzzy since their release in December. Building off that success, the brand is releasing even more shades on February 12th, including golds, browns, and pastels.
Huda Beauty Matte & Metal Melted Double Ended Eyeshadows, $25, available at Sephora
Joining the CBD skin-care game, Peter Thomas Roth has dropped a night cream that promises to calm and smooth the skin with hemp-derived cannabis sativa seed oil, while 2% retinol gently clears uneven skin tone and texture.
Peter Thomas Roth Green Releaf Therapeutic Sleep Cream, $65, available at Sephora
Full-coverage lip products shouldn’t mean sacrificing comfort — and Tom Ford gets that. The luxe brand’s new liquid lipstick packs in the pigment, but contains mineral powder and natural oils for a comfortable finish.
Tom Ford Lip Lacquer Luxe, $55, available at Sephora
As of this month, you can now score the cult-favorite clean beauty brand’s offerings at Sephora — including the popular Tinted Face Oil, which our editors swear by.
Kosas Tinted Face Oil Foundation, $42, available at Sephora
Like what you see? How about some more R29 goodness, right here?
Read more: refinery29.com